1) Who Is Your Customer? This may sound like a silly question, but many people get this confused. Not the customers you want or the ones you are trying to get but the customers you have made over the past year or two. Which ones are your most profitable? Which ones are easy to do business with? This is your target. Determine all that you can about who your target is, such as what do they look like and what other related subjects do they care about? The goal of your business page is to attract future customers that look like your target and to keep your current fans engaged. If you have your customers’ email addresses, you will be able to use this to get more information from Facebook and create an audience that looks like these people. Do some research on the fans you have now. Do they have magazines, sites or other pages in common? This will help you under- stand, “Who Is Your Customer?”
2) Talk Only To Your Target. When you post on Facebook, say things that your target will recognize and others will ignore. Your goal is not to get the most likes. Your goal is to get fans that are your customers and potential customers. You will engage these people by being funny, informative or helpful. Your service will fill a need or your product will alleviate a pain the customer has. Incorporate the need you can fill or the pain you can alleviate as well as how the customer will feel after using your product or service.
3) Present A Unified Front. The cover image, profile pic and “about” info need to be congruent and professional. For posts that aren’t asking for a sale, use your typical color palette. Research shows that seeing the same image or color conditions people to tune out. If you are using yourself, go for your best look ever. Hire a professional photographer, or professional because your image communicates so much with your look.
4) Do It Yourself (DIY) Content Marketing. You must share content that is helpful, so use things that interest your customer. If you are a retailer, you may share workout tips. A restaurant, you may share local happenings or weather. Get my drift? This is a genuine way to show that you care instead of just saying it.
5) Shake It Up. Are your posts exciting? Does your audience approve? You can tell by visiting a post and looking to see if there are “likes”, “shares” or “comments.” You can also go to “Insights,” a tab reserved for page administrators. There you can find out how engaging each of your posts are. When you see which posts do the best, you can assume that the subjects of these posts are the ones to use most often. Sometimes what we think people will like is not what this page shows. This is one of the reasons Facebook is the best place to advertise. Newspapers, com- mercials and other forms of advertising cannot provide this type of feedback.
6) Create A Valuable Report, Coupon or Download. You can collect an email address by offering something a prospect thinks is valuable. By collecting and uploading the prospect’s email ad-dress to your Facebook Custom Audiences, you can create specific ads about your next sale or an offer that will display only to these potential customers. An email list is a valuable tool, but you must use the right offers to get your prospects to help you build it.
7) Use Facebook’s Custom Audience Feature. It is a multi-step process that gives you the highest rate of return for any money you plan to spend on Facebook advertising. The first six (6) steps have focused on posting to your page. But your next step is to create and pay for ads so sign up for my next training 3 Simple Strategies to Generate Revenue from Facebook to get the step by step help you need. Since Facebook has the best targeting data, you can use them to create an audience of people who will see your ads or posts. The old school way of doing business is to buy an ad in the phone book or pick a TV show you think your target is watching. You then make paper airplanes with your dollar bills and send them out hoping they land in front of the right person. Every day these two forms of advertising get less and less valuable. When people key in specific websites or keywords, they are shopping for a specific thing. You should target the people who go to your website or other particular websites. Target your email list or people that look like your current customers. Facebook will build an audience with the most common variables of the people you show them, such as gender, location, buying habits, job type, etc. The options to choose from are almost endless. An ad launched at a wide audience will typically have a lower Return on Investment (ROI) than a targeted ad that runs to a business’ specific custom audience.