I'm going to share something with you, and it’s a little controversial.
Awards are just fancy stuff in the advertising world. It's cool to be recognized and everyone that is, should feel some sense of pride about it.
It's just that my goal has never ever been to win an award, like ever. It’s never even crossed my mind, because getting paid in cool little trophies would be tough to explain to the bank or my family at dinner time. My goal is always to grow your customers and revenue because that is all my clients care about. READ MORE >>